--- title: JUMEX Makes NCAA History with UTSA Brand Activation description: Jumex Hydrolit +Advance energizes UTSA's I-35 Rivalry, gains 869 new subscribers, and celebrates growing Instagram followers in a thrilling game activation image: https://www.vilore.com/hubfs/250906%20UTSA%20vs%20TXST%20Sponsorship%20IMG_5254%20copy%202.jpg --- # JUMEX Makes NCAA History with UTSA Brand Activation by [Vilore Blogger](https://www.vilore.com/news/author/vilore-blogger) September 10, 2025 JUMEX Makes NCAA History with UTSA Brand Activation 2:08 ![250906 UTSA vs TXST Sponsorship IMG_5254 copy 2](https://www.vilore.com/hs-fs/hubfs/250906%20UTSA%20vs%20TXST%20Sponsorship%20IMG_5254%20copy%202.jpg?width=960&height=640&name=250906%20UTSA%20vs%20TXST%20Sponsorship%20IMG_5254%20copy%202.jpg) **Big Energy at the I-35 Rivalry: Jumex Hydrolit + UTSA Football** Saturday’s I-35 Rivalry game was a game to remember. In front of **45,778 fans**—the third-highest attendance for a UTSA game in 15 years—Jumex Hydrolit +Advance brought the energy to Roadrunner Nation. At the heart of our activation was **Jumex Hydrolit +Advance**, our new high-performance hydration drink crafted for today’s active lifestyles. Packed with five essential electrolytes, natural caffeine for sustained energy, and choline for sharper focus, Hydrolit +Advance isn’t just refreshing—it’s built to fuel performance on and off the field. Sharing this innovation with thousands of college fans reinforced Jumex’s commitment to combining authentic flavor with real functional benefits. While the game stayed thrilling until the 4th quarter, our biggest win came off the field. Through our **brand activation**, we welcomed **869 new subscribers** into our **Familia Jumex Ambassador Program**, forging deeper bonds with the next wave of culturally connected fans. On social, we also celebrated a new milestone: **20,189 Instagram followers** and growing! - ![250906 UTSA Activation Sponsorship IMG_3732 copy 2](https://www.vilore.com/hs-fs/hubfs/250906%20UTSA%20Activation%20Sponsorship%20IMG_3732%20copy%202.jpg?width=1333&height=2000&name=250906%20UTSA%20Activation%20Sponsorship%20IMG_3732%20copy%202.jpg) - ![250906 UTSA Activation Sponsorship IMG_3778 copy 2](https://www.vilore.com/hs-fs/hubfs/250906%20UTSA%20Activation%20Sponsorship%20IMG_3778%20copy%202.jpg?width=1333&height=2000&name=250906%20UTSA%20Activation%20Sponsorship%20IMG_3778%20copy%202.jpg) - ![250906 UTSA Activation Sponsorship IMG_3734 copy 2](https://www.vilore.com/hs-fs/hubfs/250906%20UTSA%20Activation%20Sponsorship%20IMG_3734%20copy%202.jpg?width=3000&height=2000&name=250906%20UTSA%20Activation%20Sponsorship%20IMG_3734%20copy%202.jpg) - ![250906 UTSA Activation Sponsorship IMG_3769 copy 2 (2)](https://www.vilore.com/hs-fs/hubfs/250906%20UTSA%20Activation%20Sponsorship%20IMG_3769%20copy%202%20(2).jpg?width=3000&height=2000&name=250906%20UTSA%20Activation%20Sponsorship%20IMG_3769%20copy%202%20(2).jpg) Moments like this prove the power of uniting sports, culture, and community! Together with UTSA, we’re refreshing the fan experience and creating tangible value for our partners. And this is just the beginning—next brand activation, expect even more dynamic experiences from Jumex. **Game Highlights: **In front of one of UTSA’s biggest crowds ever, the I-35 Rivalry became the perfect stage for **Jumex Hydrolit +Advance’s debut as a proud sponsor**. Texas State edged UTSA **43–36** in a thrilling matchup with **six lead changes** and nearly 1,000 total combined yards. A 65-yard strike from **Brad Jackson to Beau Sparks sealed the game late**, despite standout performances from **UTSA’s Owen McCown and Robert Henry Jr., who combined for four touchdowns**. The energy on and off the field matched the passion of the Roadrunner community — **exactly the kind of moment Jumex is excited to be part of!** - ![250906 UTSA vs TXST Sponsorship IMG_3939 copy 2](https://www.vilore.com/hs-fs/hubfs/250906%20UTSA%20vs%20TXST%20Sponsorship%20IMG_3939%20copy%202.jpg?width=3000&height=2000&name=250906%20UTSA%20vs%20TXST%20Sponsorship%20IMG_3939%20copy%202.jpg) - ![250906 UTSA vs TXST Sponsorship IMG_4033 copy 2](https://www.vilore.com/hs-fs/hubfs/250906%20UTSA%20vs%20TXST%20Sponsorship%20IMG_4033%20copy%202.jpg?width=2000&height=2000&name=250906%20UTSA%20vs%20TXST%20Sponsorship%20IMG_4033%20copy%202.jpg) - ![250906 UTSA vs TXST Sponsorship IMG_4451 copy 2](https://www.vilore.com/hs-fs/hubfs/250906%20UTSA%20vs%20TXST%20Sponsorship%20IMG_4451%20copy%202.jpg?width=3000&height=2000&name=250906%20UTSA%20vs%20TXST%20Sponsorship%20IMG_4451%20copy%202.jpg) - ![250906 UTSA vs TXST Sponsorship IMG_5632 copy 2](https://www.vilore.com/hs-fs/hubfs/250906%20UTSA%20vs%20TXST%20Sponsorship%20IMG_5632%20copy%202.jpg?width=1951&height=1951&name=250906%20UTSA%20vs%20TXST%20Sponsorship%20IMG_5632%20copy%202.jpg) **Tags: ** [Vilore News](https://www.vilore.com/news/tag/vilore-news) Post by [Vilore Blogger](https://www.vilore.com/news/author/vilore-blogger) September 10, 2025 Vilore Blogger ### Related Articles ##### [![VILORE is proud to have been named to Fast Company's prestigious list of the World's Most Innovative Companies of 2026.](https://www.vilore.com/hs-fs/hubfs/Blog.jpg?width=520&height=294&name=Blog.jpg) Vilore News • March 26, 2026 VILORE is proud to have been named to Fast Company's prestigious list of the World's Most Innovative Companies of 2026. 3 min read](https://www.vilore.com/news/vilore-is-proud-to-have-been-named-to-fast-companys-prestigious-list-of-the-worlds-most-innovative-companies-of-2026) ##### [![La Costena Presented the Borderfest 2026](https://www.vilore.com/hs-fs/hubfs/260314%20WEB%20Borderfest%20IMG_6112%20copy.jpg?width=520&height=294&name=260314%20WEB%20Borderfest%20IMG_6112%20copy.jpg) Vilore News • March 19, 2026 La Costena Presented the Borderfest 2026 1 min read](https://www.vilore.com/news/la-costena-presented-the-borderfest-2026) ##### [![La Costena proud sponsor of NASCAR at COTA](https://www.vilore.com/hs-fs/hubfs/260301%20WEB%20LA%20COSTENA%20NASCAR%20Activation%20IMG_5557%20copy-1.jpg?width=520&height=294&name=260301%20WEB%20LA%20COSTENA%20NASCAR%20Activation%20IMG_5557%20copy-1.jpg) Vilore News • March 13, 2026 La Costena proud sponsor of NASCAR at COTA 1 min read](https://www.vilore.com/news/la-costena-proud-sponsor-of-nascar-at-cota) ###### Categories - [Vilore News](https://www.vilore.com/news/tag/vilore-news) - [Events](https://www.vilore.com/news/tag/events) - [Vilore](https://www.vilore.com/news/tag/vilore) - [La Costeña](https://www.vilore.com/news/tag/la-costeña) - [Jalapeño Festival](https://www.vilore.com/news/tag/jalapeño-festival) ###### Recent Posts - [VILORE is proud to have been named to Fast Company's prestigious list of the World's Most Innovative Companies of 2026.](https://www.vilore.com/news/vilore-is-proud-to-have-been-named-to-fast-companys-prestigious-list-of-the-worlds-most-innovative-companies-of-2026) - [La Costena Presented the Borderfest 2026](https://www.vilore.com/news/la-costena-presented-the-borderfest-2026) - [La Costena proud sponsor of NASCAR at COTA](https://www.vilore.com/news/la-costena-proud-sponsor-of-nascar-at-cota) - [Vilore Foods Brand La Costeña Expands Value-Added Pepper Portfolio With New Crispy Jalapeños for Retail](https://www.vilore.com/news/crispy-jalapenos) - [Jumex’s Hydrolit +Advance Recognized as 2026 Product of the Year USA Award Winner](https://www.vilore.com/news/jumexs-hydrolit-advance-recognized-as-2026-product-of-the-year-usa-award-winner) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Vilore Blogger", "url" : "https://www.vilore.com/news/author/vilore-blogger" }, "dateModified" : "2025-09-10T18:00:50.000Z", "datePublished" : "2025-09-10T17:11:45.000Z", "headline" : "JUMEX Makes NCAA History with UTSA Brand Activation", "image" : [ "https://www.vilore.com/hubfs/250906%20UTSA%20vs%20TXST%20Sponsorship%20IMG_5254%20copy%202.jpg" ], "mainEntityOfPage" : { "@id" : "https://www.vilore.com/news/jumex-makes-ncaa-history-with-utsa-brand-activation", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.vilore.com/hubfs/vf_vidyard_logo.png" }, "name" : "Vilore Foods Co. 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