Big Energy at the I-35 Rivalry: Jumex Hydrolit + UTSA Football
Saturday’s I-35 Rivalry game was a game to remember. In front of 45,778 fans—the third-highest attendance for a UTSA game in 15 years—Jumex Hydrolit +Advance brought the energy to Roadrunner Nation.
At the heart of our activation was Jumex Hydrolit +Advance, our new high-performance hydration drink crafted for today’s active lifestyles. Packed with five essential electrolytes, natural caffeine for sustained energy, and choline for sharper focus, Hydrolit +Advance isn’t just refreshing—it’s built to fuel performance on and off the field. Sharing this innovation with thousands of college fans reinforced Jumex’s commitment to combining authentic flavor with real functional benefits.
While the game stayed thrilling until the 4th quarter, our biggest win came off the field. Through our brand activation, we welcomed 869 new subscribers into our Familia Jumex Ambassador Program, forging deeper bonds with the next wave of culturally connected fans. On social, we also celebrated a new milestone: 20,189 Instagram followers and growing!
Moments like this prove the power of uniting sports, culture, and community!
Together with UTSA, we’re refreshing the fan experience and creating tangible value for our partners. And this is just the beginning—next brand activation, expect even more dynamic experiences from Jumex.
Game Highlights:
In front of one of UTSA’s biggest crowds ever, the I-35 Rivalry became the perfect stage for Jumex Hydrolit +Advance’s debut as a proud sponsor. Texas State edged UTSA 43–36 in a thrilling matchup with six lead changes and nearly 1,000 total combined yards. A 65-yard strike from Brad Jackson to Beau Sparks sealed the game late, despite standout performances from UTSA’s Owen McCown and Robert Henry Jr., who combined for four touchdowns. The energy on and off the field matched the passion of the Roadrunner community — exactly the kind of moment Jumex is excited to be part of!