La Costena Salsas New Look

Written by Vilore Blogger | October 17, 2025

La Costeña® Salsas: A Fresh Look for a Trusted Classic

For more than a century, La Costeña® has brought authentic Mexican flavor to millions of homes. Today, that legacy continues with a refreshed, modern look designed to connect with the next generation of shoppers, while preserving the quality and tradition our partners and consumers know and trust.

A Modern Design with Purpose

Our salsa line now features transparent labels that highlight the vibrant, real ingredients inside every jar: ripe tomatoes, tomatillos, peppers, and herbs.
This redesign reinforces transparency, freshness, and authenticity: key attributes that drive shopper trust and purchase intent.

For retailers, this means:

Stronger shelf appeal through color visibility and clean design.
Enhanced differentiation within the Mexican and mainstream salsa categories.
A modernized brand block that remains instantly recognizable to loyal La Costeña® shoppers.

Introducing Guacamole Salsa

Building on consumer demand for innovation within the salsa category, La Costeña® proudly introduces Guacamole Salsa: A creamy, mildly spicy blend of avocado, green chiles, and tomatillo.

Perfect for:

Expanding your authentic Mexican portfolio
Attracting younger shoppers seeking bold, versatile flavors
Driving incremental sales through a differentiated, cross-category item

The Complete Salsa Lineup

Every La Costeña® salsa is crafted from time-honored recipes that honor Mexican culinary heritage, offering quality, consistency, and versatility for every occasion:

Salsa Verde: Zesty and fresh, ideal for tacos, enchiladas, or prepared meals.
Salsa Taquera: Bold, chile de árbol heat that brings street-food authenticity.
Salsa Ranchera: Smoky and textured, perfect for grilling and breakfast menus.
Salsa Casera: Traditional tomato-based flavor that connects generations.
NEW Guacamole Salsa: Creamy avocado meets tangy green chiles, this is an innovative addition with wide appeal.

The Gourmet Salsa Collection

In addition to the core lineup, La Costeña® also offers a Gourmet Salsa Collection designed to expand premium offerings within the Mexican category. This trio features Serrano Salsa, Tres Chiles Salsa, and Chile de Árbol Salsa, crafted with carefully selected chiles and traditional recipes that deliver bold, refined flavor and complexity. While these varieties have not yet received the new packaging update, their exceptional profiles continue to attract shoppers looking for authentic, elevated spice experiences. For retailers, the Gourmet Salsa Collection provides a premium option that enhances shelf variety and meets the growing demand for authentic, high-quality heat.

Heritage Meets Innovation

As we celebrate over 100 years of flavor, La Costeña® continues to invest in product innovation and packaging excellence that strengthen retailer partnerships and elevate the shopper experience.

Our new look represents more than a design change; it’s our ongoing promise to deliver authentic Mexican flavor, crafted with pride, to tables everywhere.

Partner with La Costeña®
Don’t miss the opportunity to bring these authentic Mexican salsas to your store or kitchen. For more information or to place an order, reach out to Vilore Foods.

VILORE FOODS • www.vilore.com

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