Versatile Offering Meets Consumer Demand for Heat-Forward, Crunchy Toppings
SAN ANTONIO (February 13, 2026) — Vilore Foods, a brand builder and distributor of Hispanic food and beverage products, announced that La Costeña is expanding its popular pepper portfolio with the launch of Crispy Jalapeños, a premium, value-added topping crafted to deliver consistent crunch and balanced heat in a ready-to-use format. Designed to elevate everyday meals and snack occasions, the new SKU offers retailers and distributors a high-quality option that supports cross-merchandising, repeat purchase, and incremental sales across multiple categories. Crispy Jalapeños is now available for rollout to retail and distributor partners nationwide.
“As consumer demand grows for crunchy and heat-forward toppings, Crispy Jalapeños delivers both quality and versatility,” said Edgar R. Vargas, Director of Growth and Brand Development at Vilore Foods. “This launch provides our retail and distributor partners with an opportunity to drive sales and broaden customization options of their toppings and snacking offerings with a trusted, heritage brand.”
Crispy Jalapeños is available in two versions: Dip Dried in a 3.5 oz. pouch with a Jalapeño flavor, and Fried Bits in a 2.1 oz. jar and 7 oz. pouch with a Jalapeño flavor and Chile Guero flavor. The products are ideal for snacking and topping foods like tacos, burgers, pizzas, and salads, or incorporating into quick-serve applications without prep or waste.
Suggested shelf placement includes modern pouch formats in the Toppings aisle near fried onions, crispy garlic, and bacon bits to capture meal customization and snacking occasions. Secondary placement is recommended in the Peppers station, with tertiary visibility in the Hispanic section. Traditional jars can be featured in the Peppers or Chiles specialty section, with secondary exposure in Snacks or Toppings (near nuts or fried toppings), supporting impulse trial and usage.
Crispy Jalapeños is available for retail partners through Vilore Foods’ national distribution network, including grocery, mass, and club channels, as well as convenience outlets.
For information about Vilore Foods and their portfolio of brands, including La Costeña, Jumex, and more, visit www.vilore.com.
About Vilore Foods®
Since 1982, Vilore Foods has been a trusted partner in the global food market, specializing in the import, distribution, and brand development of culturally connected consumer products. Headquartered in San Antonio, TX, Vilore represents a dynamic portfolio that includes beloved Hispanic brands like La Costeña®, Jumex®, and Totis®, and serves as a strategic distribution partner for global names.
With over four decades of expertise, Vilore Foods offers a robust national distribution network, strong retail partnerships, and an expanding digital presence — redefining what it means to bring Hispanic heritage brands to today’s modern, multicultural consumer at scale. From navigating complex supply chains to providing secure storage and reliable delivery, Vilore is committed to helping partners streamline operations, expand their reach, and grow their business.
To learn more about Vilore Foods, visit www.vilore.com
About La Costeña®
La Costeña is a storied Mexican food brand with a legacy that began in 1923. Founded by Don Vicente López Resines, the brand started as a small grocery store famous for its serrano peppers and long peppers in vinegar. As the brand’s popularity grew, it expanded from its original Mexico City location to a larger facility in Ecatepec, which remains its main production site today.
Over the years, La Costeña has made significant advancements. They were among the first to adopt lead-free electrostatically sealed containers, enhancing product safety and environmental responsibility. Additionally, the brand introduced the "easy open" system and embraced modern packaging technologies, including aseptic cartons and automated distribution centers. Their commitment to quality has been recognized with various industry awards.
To learn more about La Costeña, visit Mexico Rico
VILORE FOODS • www.vilore.com
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