--- title: La Costena proud sponsor of NASCAR at COTA description: Thousands of fans gathered to experience the energy that makes NASCAR such a powerful cultural moment in Texas with La Costeña. image: https://www.vilore.com/hubfs/260301%20WEB%20LA%20COSTENA%20NASCAR%20Activation%20IMG_5557%20copy-1.jpg --- # La Costena proud sponsor of NASCAR at COTA by [Vilore Blogger](https://www.vilore.com/news/author/vilore-blogger) March 13, 2026 La Costena proud sponsor of NASCAR at COTA 2:09 ** When Flavor Met Horsepower A Look at La Costeña at NASCAR COTA**  Race day at Circuit of the Americas in Austin brought together speed, excitement, and community. Thousands of fans gathered to experience the energy that makes NASCAR such a powerful cultural moment in Texas. For La Costeña, being part of that environment was about more than visibility. It was about meaningful participation and expanding our connection with a broader and increasingly diverse consumer base. Throughout the event, fans stopped by our stand to enjoy a variety of La Costeña favorites, including our salsas, beans, and jalapeños, creating moments of connection around food, flavor, and shared experience. More than 1,000 servings were sampled, and conversations extended naturally from the booth to social platforms and beyond.   - ![260301 WEB LA COSTENA NASCAR Activation IMG_5343 copy](https://www.vilore.com/hs-fs/hubfs/260301%20WEB%20LA%20COSTENA%20NASCAR%20Activation%20IMG_5343%20copy.jpg?width=1200&height=800&name=260301%20WEB%20LA%20COSTENA%20NASCAR%20Activation%20IMG_5343%20copy.jpg) Hover message - ![260301 WEB LA COSTENA NASCAR Activation IMG_5346 copy](https://www.vilore.com/hs-fs/hubfs/260301%20WEB%20LA%20COSTENA%20NASCAR%20Activation%20IMG_5346%20copy.jpg?width=1200&height=800&name=260301%20WEB%20LA%20COSTENA%20NASCAR%20Activation%20IMG_5346%20copy.jpg) Hover message - ![260301 WEB LA COSTENA NASCAR Activation IMG_5488 copy](https://www.vilore.com/hs-fs/hubfs/260301%20WEB%20LA%20COSTENA%20NASCAR%20Activation%20IMG_5488%20copy.jpg?width=1080&height=1350&name=260301%20WEB%20LA%20COSTENA%20NASCAR%20Activation%20IMG_5488%20copy.jpg) Hover message - ![260301 WEB LA COSTENA NASCAR Activation IMG_5594 copy](https://www.vilore.com/hs-fs/hubfs/260301%20WEB%20LA%20COSTENA%20NASCAR%20Activation%20IMG_5594%20copy.jpg?width=1200&height=800&name=260301%20WEB%20LA%20COSTENA%20NASCAR%20Activation%20IMG_5594%20copy.jpg) Hover message A key objective of our presence was to introduce the brand to new audiences while continuing to celebrate the consumers who already know and love La Costeña. By engaging a wider community of race fans, we strengthened awareness among households discovering our products for the first time, reinforcing our position as a brand that brings authentic flavor to every table.  Events like NASCAR COTA remind us that brands grow strongest when they engage people in authentic, tangible ways and build familiarity that traditional media alone cannot replicate. The impact is both immediate and long term. Live interactions strengthen brand affinity, while consumer connections create opportunities for continued communication after the event ends. - ![260301 WEB LA COSTENA NASCAR Activation IMG_5557 copy](https://www.vilore.com/hs-fs/hubfs/260301%20WEB%20LA%20COSTENA%20NASCAR%20Activation%20IMG_5557%20copy.jpg?width=1200&height=800&name=260301%20WEB%20LA%20COSTENA%20NASCAR%20Activation%20IMG_5557%20copy.jpg) Hover message - ![260311 WEB NASCAR Activation IMG_5718 copy](https://www.vilore.com/hs-fs/hubfs/260311%20WEB%20NASCAR%20Activation%20IMG_5718%20copy.jpg?width=1200&height=800&name=260311%20WEB%20NASCAR%20Activation%20IMG_5718%20copy.jpg) Hover message - ![260301 WEB LA COSTENA NASCAR Activation IMG_5581 copy](https://www.vilore.com/hs-fs/hubfs/260301%20WEB%20LA%20COSTENA%20NASCAR%20Activation%20IMG_5581%20copy.jpg?width=1200&height=800&name=260301%20WEB%20LA%20COSTENA%20NASCAR%20Activation%20IMG_5581%20copy.jpg) Hover message For our retail partners, distributors, and collaborators, these activations represent more than a weekend presence. They reflect an ongoing commitment to building brand relevance in key markets while supporting sustainable sales growth. At NASCAR COTA, La Costeña was proud to connect with the Texas community in a setting that celebrates energy, culture, and shared experiences. Because when people gather around food, even in the middle of a racetrack, meaningful brand relationships can begin. - ![260311 WEB NASCAR Activation IMG_5723 copy](https://www.vilore.com/hs-fs/hubfs/260311%20WEB%20NASCAR%20Activation%20IMG_5723%20copy.jpg?width=1200&height=800&name=260311%20WEB%20NASCAR%20Activation%20IMG_5723%20copy.jpg) Hover message - ![260311 WEB NASCAR Activation IMG_5657 copy 2 A OK](https://www.vilore.com/hs-fs/hubfs/260311%20WEB%20NASCAR%20Activation%20IMG_5657%20copy%202%20A%20OK.jpg?width=1200&height=800&name=260311%20WEB%20NASCAR%20Activation%20IMG_5657%20copy%202%20A%20OK.jpg) Hover message - ![260301 WEB LA COSTENA NASCAR Activation IMG_5473 copy](https://www.vilore.com/hs-fs/hubfs/260301%20WEB%20LA%20COSTENA%20NASCAR%20Activation%20IMG_5473%20copy.jpg?width=1200&height=800&name=260301%20WEB%20LA%20COSTENA%20NASCAR%20Activation%20IMG_5473%20copy.jpg) Hover message - ![260311 WEB NASCAR Activation A IMG_5805 copy 2A OK](https://www.vilore.com/hs-fs/hubfs/260311%20WEB%20NASCAR%20Activation%20A%20IMG_5805%20copy%202A%20OK.jpg?width=1103&height=736&name=260311%20WEB%20NASCAR%20Activation%20A%20IMG_5805%20copy%202A%20OK.jpg) Hover message ** VILORE FOODS** • [www.vilore.com](https://www.vilore.com)   **Tags: ** [Vilore News, ](https://www.vilore.com/news/tag/vilore-news) [La Costeña, ](https://www.vilore.com/news/tag/la-costeña) [Sponsorship, ](https://www.vilore.com/news/tag/sponsorship) [Jalapeño Festival, ](https://www.vilore.com/news/tag/jalapeño-festival) [Events](https://www.vilore.com/news/tag/events) Post by [Vilore Blogger](https://www.vilore.com/news/author/vilore-blogger) March 13, 2026 Vilore Blogger ### Related Articles ##### [![VILORE is proud to have been named to Fast Company's prestigious list of the World's Most Innovative Companies of 2026.](https://www.vilore.com/hs-fs/hubfs/Blog.jpg?width=520&height=294&name=Blog.jpg) Vilore News • March 26, 2026 VILORE is proud to have been named to Fast Company's prestigious list of the World's Most Innovative Companies of 2026. 3 min read](https://www.vilore.com/news/vilore-is-proud-to-have-been-named-to-fast-companys-prestigious-list-of-the-worlds-most-innovative-companies-of-2026) ##### [![La Costena Presented the Borderfest 2026](https://www.vilore.com/hs-fs/hubfs/260314%20WEB%20Borderfest%20IMG_6112%20copy.jpg?width=520&height=294&name=260314%20WEB%20Borderfest%20IMG_6112%20copy.jpg) Vilore News • March 19, 2026 La Costena Presented the Borderfest 2026 1 min read](https://www.vilore.com/news/la-costena-presented-the-borderfest-2026) ###### Categories - [Vilore News](https://www.vilore.com/news/tag/vilore-news) - [Events](https://www.vilore.com/news/tag/events) - [Vilore](https://www.vilore.com/news/tag/vilore) - [La Costeña](https://www.vilore.com/news/tag/la-costeña) - [Jalapeño Festival](https://www.vilore.com/news/tag/jalapeño-festival) ###### Recent Posts - [VILORE is proud to have been named to Fast Company's prestigious list of the World's Most Innovative Companies of 2026.](https://www.vilore.com/news/vilore-is-proud-to-have-been-named-to-fast-companys-prestigious-list-of-the-worlds-most-innovative-companies-of-2026) - [La Costena Presented the Borderfest 2026](https://www.vilore.com/news/la-costena-presented-the-borderfest-2026) - [Vilore Foods Brand La Costeña Expands Value-Added Pepper Portfolio With New Crispy Jalapeños for Retail](https://www.vilore.com/news/crispy-jalapenos) - [Jumex’s Hydrolit +Advance Recognized as 2026 Product of the Year USA Award Winner](https://www.vilore.com/news/jumexs-hydrolit-advance-recognized-as-2026-product-of-the-year-usa-award-winner) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Vilore Blogger", "url" : "https://www.vilore.com/news/author/vilore-blogger" }, "dateModified" : "2026-03-13T15:40:29.812Z", "datePublished" : "2026-03-13T15:12:06.000Z", "headline" : "La Costena proud sponsor of NASCAR at COTA", "image" : [ "https://www.vilore.com/hubfs/260301%20WEB%20LA%20COSTENA%20NASCAR%20Activation%20IMG_5557%20copy-1.jpg" ], "mainEntityOfPage" : { "@id" : "https://www.vilore.com/news/la-costena-proud-sponsor-of-nascar-at-cota", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.vilore.com/hubfs/vf_vidyard_logo.png" }, "name" : "Vilore Foods Co. 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