--- title: La Costena Presented the Borderfest 2026 description: At Borderfest 2026, La Costeña combined cultural relevance with commercial intent, turning a celebration into an opportunity for sustained growth. image: https://www.vilore.com/hubfs/260314%20WEB%20Borderfest%20IMG_6112%20copy.jpg --- # La Costena Presented the Borderfest 2026 by [Vilore Blogger](https://www.vilore.com/news/author/vilore-blogger) March 19, 2026 La Costena Presented the Borderfest 2026 2:22 ** Culture took the Stage ** A Look at La Costeña at Borderfest 2026 From March 12 to 15, the city of Hidalgo, Texas came alive with music, culture, and community as Borderfest 2026 celebrated five decades of history. This year’s festival brought together the traditions of Mexico, the United States, and Canada, creating a vibrant and inclusive experience that reflects the spirit of the border. As presenting sponsor, La Costeña played a leading role in one of the region’s most recognized cultural events, reinforcing strong brand visibility across the festival grounds and throughout the city. - ![260314 WEB Borderfest IMG_6023 copy](https://www.vilore.com/hs-fs/hubfs/260314%20WEB%20Borderfest%20IMG_6023%20copy.jpg?width=1179&height=786&name=260314%20WEB%20Borderfest%20IMG_6023%20copy.jpg) Hover message - ![260314 WEB Borderfest IMG_6061 copy](https://www.vilore.com/hs-fs/hubfs/260314%20WEB%20Borderfest%20IMG_6061%20copy.jpg?width=1200&height=800&name=260314%20WEB%20Borderfest%20IMG_6061%20copy.jpg) Hover message - ![260314 WEB Borderfest IMG_6019 copy](https://www.vilore.com/hs-fs/hubfs/260314%20WEB%20Borderfest%20IMG_6019%20copy.jpg?width=1080&height=1350&name=260314%20WEB%20Borderfest%20IMG_6019%20copy.jpg) Hover message - ![260314 WEB Borderfest IMG_6029 copy](https://www.vilore.com/hs-fs/hubfs/260314%20WEB%20Borderfest%20IMG_6029%20copy.jpg?width=1080&height=1350&name=260314%20WEB%20Borderfest%20IMG_6029%20copy.jpg) Hover message With a high-energy lineup featuring artists such as Manuel Turizo, Grupo Bronco, Kinky, and Gerardo Coronel, Borderfest attracted a diverse audience, providing an ideal platform to connect with both loyal consumers and new households. - ![260314 WEB Borderfest IMG_6129 copy](https://www.vilore.com/hs-fs/hubfs/260314%20WEB%20Borderfest%20IMG_6129%20copy.jpg?width=1080&height=1350&name=260314%20WEB%20Borderfest%20IMG_6129%20copy.jpg) Hover message - ![260314 WEB Borderfest IMG_6047 copy](https://www.vilore.com/hs-fs/hubfs/260314%20WEB%20Borderfest%20IMG_6047%20copy.jpg?width=1200&height=800&name=260314%20WEB%20Borderfest%20IMG_6047%20copy.jpg) Hover message - ![260314 WEB Borderfest IMG_6519 copy](https://www.vilore.com/hs-fs/hubfs/260314%20WEB%20Borderfest%20IMG_6519%20copy.jpg?width=1200&height=800&name=260314%20WEB%20Borderfest%20IMG_6519%20copy.jpg) Hover message - ![260314 WEB Borderfest IMG_6261 copy](https://www.vilore.com/hs-fs/hubfs/260314%20WEB%20Borderfest%20IMG_6261%20copy.jpg?width=1200&height=800&name=260314%20WEB%20Borderfest%20IMG_6261%20copy.jpg) Hover message   Throughout the weekend, our presence focused on promoting La Costeña salsas through direct product experience. Festivalgoers visited our space to sample and engage with the brand firsthand, creating meaningful moments around flavor that drive product familiarity and preference. These interactions are key to strengthening purchase intent and accelerating product rotation at retail.  - ![260314 WEB Borderfest IMG_6011 copy](https://www.vilore.com/hs-fs/hubfs/260314%20WEB%20Borderfest%20IMG_6011%20copy.jpg?width=1080&height=1350&name=260314%20WEB%20Borderfest%20IMG_6011%20copy.jpg) Hover message - ![260314 WEB Borderfest IMG_6038 copy](https://www.vilore.com/hs-fs/hubfs/260314%20WEB%20Borderfest%20IMG_6038%20copy.jpg?width=1200&height=800&name=260314%20WEB%20Borderfest%20IMG_6038%20copy.jpg) Hover message - ![260314 WEB Borderfest IMG_6053 copy](https://www.vilore.com/hs-fs/hubfs/260314%20WEB%20Borderfest%20IMG_6053%20copy.jpg?width=1200&height=800&name=260314%20WEB%20Borderfest%20IMG_6053%20copy.jpg) Hover message - ![260314 WEB Borderfest IMG_6055 copy](https://www.vilore.com/hs-fs/hubfs/260314%20WEB%20Borderfest%20IMG_6055%20copy.jpg?width=1200&height=800&name=260314%20WEB%20Borderfest%20IMG_6055%20copy.jpg) Hover message Leading the nighttime Lights Parade, the La Costeña float opened one of the festival’s most anticipated moments, positioning the brand at the center of the celebration. This visibility was further reinforced through extensive signage, including placements at the main stage, across high-traffic areas within the festival, and throughout the city. Borderfest also served as a strategic platform to continue expanding awareness among a broader consumer base, introducing La Costeña salsas to new audiences while reinforcing brand loyalty among existing consumers. - ![260314 WEB Borderfest IMG_6199 copy](https://www.vilore.com/hs-fs/hubfs/260314%20WEB%20Borderfest%20IMG_6199%20copy.jpg?width=1200&height=800&name=260314%20WEB%20Borderfest%20IMG_6199%20copy.jpg) Hover message - ![260314 WEB Borderfest IMG_6112 copy](https://www.vilore.com/hs-fs/hubfs/260314%20WEB%20Borderfest%20IMG_6112%20copy.jpg?width=1200&height=800&name=260314%20WEB%20Borderfest%20IMG_6112%20copy.jpg) Hover message - ![260314 WEB Borderfest IMG_6109 copy](https://www.vilore.com/hs-fs/hubfs/260314%20WEB%20Borderfest%20IMG_6109%20copy.jpg?width=1200&height=800&name=260314%20WEB%20Borderfest%20IMG_6109%20copy.jpg) Hover message - ![260314 WEB Borderfest IMG_6090 copy](https://www.vilore.com/hs-fs/hubfs/260314%20WEB%20Borderfest%20IMG_6090%20copy.jpg?width=1080&height=1350&name=260314%20WEB%20Borderfest%20IMG_6090%20copy.jpg) Hover message For our retail partners, distributors, and collaborators, activations like Borderfest represent more than brand presence. They directly support sell-through by increasing product trial, strengthening brand recall, and creating a clear path from experience to purchase. At Borderfest 2026, La Costeña combined cultural relevance with commercial intent, turning a celebration into an opportunity for sustained growth. ** VILORE FOODS** • [www.vilore.com](https://www.vilore.com)   **Tags: ** [Vilore News, ](https://www.vilore.com/news/tag/vilore-news) [La Costeña, ](https://www.vilore.com/news/tag/la-costeña) [Sponsorship, ](https://www.vilore.com/news/tag/sponsorship) [Jalapeño Festival, ](https://www.vilore.com/news/tag/jalapeño-festival) [Events](https://www.vilore.com/news/tag/events) Post by [Vilore Blogger](https://www.vilore.com/news/author/vilore-blogger) March 19, 2026 Vilore Blogger ### Related Articles ##### [![VILORE is proud to have been named to Fast Company's prestigious list of the World's Most Innovative Companies of 2026.](https://www.vilore.com/hs-fs/hubfs/Blog.jpg?width=520&height=294&name=Blog.jpg) Vilore News • March 26, 2026 VILORE is proud to have been named to Fast Company's prestigious list of the World's Most Innovative Companies of 2026. 3 min read](https://www.vilore.com/news/vilore-is-proud-to-have-been-named-to-fast-companys-prestigious-list-of-the-worlds-most-innovative-companies-of-2026) ##### [![La Costena proud sponsor of NASCAR at COTA](https://www.vilore.com/hs-fs/hubfs/260301%20WEB%20LA%20COSTENA%20NASCAR%20Activation%20IMG_5557%20copy-1.jpg?width=520&height=294&name=260301%20WEB%20LA%20COSTENA%20NASCAR%20Activation%20IMG_5557%20copy-1.jpg) Vilore News • March 13, 2026 La Costena proud sponsor of NASCAR at COTA 1 min read](https://www.vilore.com/news/la-costena-proud-sponsor-of-nascar-at-cota) ###### Categories - [Vilore News](https://www.vilore.com/news/tag/vilore-news) - [Events](https://www.vilore.com/news/tag/events) - [Vilore](https://www.vilore.com/news/tag/vilore) - [La Costeña](https://www.vilore.com/news/tag/la-costeña) - [Jalapeño Festival](https://www.vilore.com/news/tag/jalapeño-festival) ###### Recent Posts - [VILORE is proud to have been named to Fast Company's prestigious list of the World's Most Innovative Companies of 2026.](https://www.vilore.com/news/vilore-is-proud-to-have-been-named-to-fast-companys-prestigious-list-of-the-worlds-most-innovative-companies-of-2026) - [La Costena proud sponsor of NASCAR at COTA](https://www.vilore.com/news/la-costena-proud-sponsor-of-nascar-at-cota) - [Vilore Foods Brand La Costeña Expands Value-Added Pepper Portfolio With New Crispy Jalapeños for Retail](https://www.vilore.com/news/crispy-jalapenos) - [Jumex’s Hydrolit +Advance Recognized as 2026 Product of the Year USA Award Winner](https://www.vilore.com/news/jumexs-hydrolit-advance-recognized-as-2026-product-of-the-year-usa-award-winner) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Vilore Blogger", "url" : "https://www.vilore.com/news/author/vilore-blogger" }, "dateModified" : "2026-03-19T20:14:27.522Z", "datePublished" : "2026-03-19T20:11:24.000Z", "headline" : "La Costena Presented the Borderfest 2026", "image" : [ "https://www.vilore.com/hubfs/260314%20WEB%20Borderfest%20IMG_6112%20copy.jpg" ], "mainEntityOfPage" : { "@id" : "https://www.vilore.com/news/la-costena-presented-the-borderfest-2026", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.vilore.com/hubfs/vf_vidyard_logo.png" }, "name" : "Vilore Foods Co. 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