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JUMEX Makes NCAA History with UTSA Partnership

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We’re proud to announce a milestone moment for both Vilore Foods and Hispanic representation in collegiate sports!

 

Jumex®—the beloved Mexican brand recognized by its iconic blue can—is now the first Mexican brand ever to sponsor an NCAA Division I athletics program, partnering with The University of Texas at San Antonio (UTSA)!!

This historic collaboration goes beyond the field.

It’s about celebrating heritage, supporting student-athletes, and uniting fans with authentic flavors and refreshing performance drinks like Jumex Hydrolit +Advance. From the Alamodome to stores across Texas, Roadrunner pride and Jumex energy will shine brighter than ever!!