---
title: JUMEX Makes NCAA History with UTSA Partnership
description: Vilore Foods acquires Tia Lupita Foods, expanding into the natural foods category with authentic, clean-ingredient Mexican products.
image: https://www.vilore.com/hubfs/MG_Hydrolit_UTSA_05082025_V2.png
---

# JUMEX Makes NCAA History with UTSA Partnership

 by [Vilore Blogger](https://www.vilore.com/news/author/vilore-blogger)

August 27, 2025

JUMEX Makes NCAA History with UTSA Partnership

0:44

![MG_Hydrolit_UTSA_05082025_V2](https://www.vilore.com/hs-fs/hubfs/MG_Hydrolit_UTSA_05082025_V2.png?width=960&height=540&name=MG_Hydrolit_UTSA_05082025_V2.png)

We’re proud to announce a milestone moment for both Vilore Foods and Hispanic representation in collegiate sports!

 

- ![vilore-logo](https://www.vilore.com/hs-fs/hubfs/vilore-logo.png?width=5000&height=5000&name=vilore-logo.png)
- ![2-jumex](https://www.vilore.com/hs-fs/hubfs/2-jumex.png?width=5000&height=5000&name=2-jumex.png)
- ![Bird Head Primary (15)](https://www.vilore.com/hs-fs/hubfs/Bird%20Head%20Primary%20(15).png?width=5000&height=5000&name=Bird%20Head%20Primary%20(15).png)

Jumex®—the beloved Mexican brand recognized by its iconic blue can—is now the **first Mexican brand ever to sponsor an NCAA Division I athletics program**, partnering with The University of Texas at San Antonio (UTSA)!!

This historic collaboration goes beyond the field.

It’s about celebrating heritage, supporting student-athletes, and uniting fans with authentic flavors and refreshing performance drinks like Jumex Hydrolit +Advance. From the Alamodome to stores across Texas, Roadrunner pride and Jumex energy will shine brighter than ever!!

[ Read Full Press Release Here ](https://www.prnewswire.com/news-releases/breaking-barriers-and-making-ncaa-history-jumex-backed-by-vilore-foods-becomes-first-mexican-brand-to-sponsor-a-division-i-athletics-program-302539354.html?tc=eml_cleartime&utm_source=Vilore+UTSA&utm_medium=email&utm_id=Vilore+UTSA)

 

**Tags: **

[Vilore News](https://www.vilore.com/news/tag/vilore-news)

Post by [Vilore Blogger](https://www.vilore.com/news/author/vilore-blogger)  
 August 27, 2025

 Vilore Blogger

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