The La Costeña and Jumex Brands have initiated an assertive In-Store Demo campaign in the greater Chicago-land area. This year’s program is scheduled to cover 125 Demos per each brand and will be available among the most prominent Grocery Store chains in Chicago. Some interesting facts about the Chicago market*.
- 16 Counties make up for the Greater Chicago area market (Distributed in Illinois and Indiana)
- The Population of the Greater Chicago area is 9.8 million people making it the 3rd largest metro area in the U.S.
- The Hispanic Population of Greater Chicago has expanded by more than 40 % over the past 15 years.
- The main ethnic background of Hispanics in Chicago is Mexican (80%) and Puerto Rican (9%).
- A full 70% of the Hispanics in the area are considered to be Bilingual and Bicultural
- Chicago is the 6th largest Spanish language market in the country.
Don’t miss out to have a great tasting experience for La Costeña and Jumex in Chicago this August and September!!!!
*Source: GEOSCAPE® MARKET SNAPSHOTS
No comments yet