La Costeña proudly sponsored the WBCA 35th Annual Jalapeño Festival as part of the festivities included in the month-long WBCA Laredo program. This year’s event took place on February 23rd at the Park & Ride Park in Laredo, Texas.
The winner was Mr. Aniceto Mata, who won this year’s edition after eating a WHOPPING 122 WHOLE JALAPEÑO PEPPERS. Aniceto’s grand prize consisted of a $1,000 Cash Prize made possible by the WBCA Jalapeño Festival Organizing Committee.
Buen provecho Aniceto!
For La Costeña, it has become a wonderful tradition to sponsor among friends in Laredo – Where we proudly base our operations hub. And we’re looking forward to continuing this tradition for years to come. Thank you Laredo for also helping La Costeña continue to be the #1 selling Jalapeño brand in the United States.