Now in its 37th year, La Costeña partnered with the Washington’s Birthday Celebration Association for the privilege to be The Official Title Sponsor of this year’s Jalapeno Festival. It has been a long standing tradition for Vilore Foods Company to give back to the community by participating every year in the WBCA Celebrations.
As title sponsors, we decided to bring the La Costeña Mobile Kitchen to the event, so event goers could get a taste of some of our delicious easy-to-make recipes & try La Costeña products. We also gave free La Costeña products and gifts to festival goers who participated in the La Costeña’s spinning wheel.
This year’s WBCA Jalapeño Festival in Laredo, Texas, also featured the Stripes Miss Jalapeño contest, the international waiter’s race, the egg toss, the grito contest and the immensely popular tug-of-war. But, it’s the La Costeña Jalapeño Eating Contest that holds court.
Die-hard contestants travel from as far away as the Big Apple to test their gastronomic endurance to determine who can eat the most jalapeños in what may seem like an eternity– 15 minutes. The record number of jalapeños eaten, set 21 yrs ago, stands at 141.
This year’s winner was Jose Antonio Marchan; he won by eating 76 jalapenos!!! Mr. Aniceto Mata, last year’s winner, came in 2nd place, eating 60 jalapenos. In 3rd place, Paula Zamora, who ate 50 jalapenos. Marchan’s grand prize consisted of a $1,500 Cash Prize, along with proudly carrying the title of the La Costeña’s Jalapeno Eating Contest Winner.
Jumex is proud to have sponsored the Copa Food City 2014 in Phoenix, AZ. This event is a great opportunity for families to come out and enjoy themselves while tasting the refreshment of all Jumex products. The Copa Food City is a great opportunity for Jumex to connect with Arizona’s Hispanic youth and what a better way to do it than by promoting health and fitness with Arizona’s top Hispanic Grocery retailers. We are proud to be associated with Food City in supporting Hispanic youth.
La Costeña and Jumex Brands are having an exciting In-store demo program this September in Northern California. This year’s program is scheduled to cover 175 + Demos and will be available at well-known Hispanic retail store chains, covering the San Francisco-Oakland-San Jose and Sacramento-Stockton-Modesto area.
Some interesting facts about the San Francisco-Oakland-San Jose, CA market*
This September La Costeña and Jumex brands began an exciting In-store demo campaign in the Phoenix, AZ Metro Area. This program is covering a total of 90 In-Store demos at Food City stores, as well as various El Rancho Markets .
Some interesting facts about the Phoenix (Prescott), AZ market*
La Costeña and Jumex take great pride in expanding its program to South Florida. Going on now among the most prominent Hispanic Grocery Store chains in the greater Miami Metro area. La Costeña’s&Jumex’s program is scheduled to cover a combined 84 In-store demo campaign, offering consumers a chance to try (if they haven’t already) our delicious Jumex nectar which comes in a variety of flavors and a collection of our La Costeña bean recipes, for those who have only tried our delicious peppers.
Some interesting facts about the Miami-Ft. Lauderdale, FL market*