For the 5th consecutive year, the Jumex brand is proudly sponsoring the Volo racing team in the competitive Colorado and Utah bike racing circuits. The sponsorship program has helped promote competitive cycling in the Mountain West states and has been a great way to promote the Jumex nectar brand to General Market consumers. Don’t miss the following race schedules for the Volo Racing team:
As the summer has progressed so has the enthusiasm and dedication of the Volo Cycling Team. For the 4th straight year, Jumex has proudly sponsored these high performance riders. Two notable outings were the North Boulder Park Classic (June 9th) and the Bannock Criterium Race in downtown Denver on August 4th.
Vilore Foods is proud to represent Downy Libre Enjuague, one of Mexico’s favorite fabric softners. Downy Libre Enjuague is new to the U.S. Market, so Vilore Foods designed a pilot Demo Program for shoppers in the Chicago, Houston and Los Angeles markets to welcome them to experience it for themselves in a program running from May 23rd through June 16th. The demos are giving shoppers the opportunity to smell its unique floral scents that evoke memories of home!
La Costeña is proud to jointly tie in with the Corona beer brand. This is a truly special moment where two of Mexico’s leading Food & Beverage Brands with a strong presence in the U.S. join forces for a wonderful Spring promotion. The central theme is focused on Cinco de Mayo – First Fiesta of Summer.
The program focuses on coupons distributed in AZ, CA, FL, IL, NV & TX . The program will also offer online recipes in conjunction with Mahatma Rice, which will also participate in this year’s program.
Don’t miss out on the party… Be early… Have a blast… Stay Late… Be Safe.
The Vilore Foods Food Service Team recently participated in the 29th edition of the the largest and longest-running trade show serving the pizza industry – The International Pizza Expo 2013. The La Costeña brand offered a unique niche to more than 6,900 pizzeria owners and operators representing millions of dollars in buying power. Among the key items presented at the Pizza show were unique presentations of Jalapeño and Chipotle peppers truly showcasing La Costeña’s dominant leadership in the category.
One of the most important highlights of this expo was the Keynote Address made by Chef Robert Irvine, host of the Food Network’s prime-time series Restaurant: Impossible. During this presentation, titled “Pizzeria Possible”, the popular television personality shared his perspective on the issues faced by many struggling restaurants. His focus was on drawing from past episodes to present lessons on renovations that really work—in the kitchen, in the front of the house and in the minds of diners.
For Vilore Foods it has been a honor to fully collaborate in this venue as a leader in Hispanic Food Service solutions.